Aussie Made. Family Built. Adventure Ready.

Hi there — we’re the Nicholsons! A family of five with three curious, outdoorsy daughters and a shared love for life under the open sky. What started as simple weekend getaways soon turned into a deeper passion for camping, exploring, and living outside as much as we could.

We’ve pitched tents in the rain, pushed prams through sand dunes, and packed (and repacked) the car more times than we can count. Through all that, one thing became clear: having the right gear makes all the difference. That’s why we set out to create a product that makes us proud Australians — built tough, smart, and ready for our unique way of life.

That’s why we started Rugged Roos — a family-run business bringing practical, durable, and family-tested outdoor gear to other Aussies who love a good adventure.

Our ‘Why’ — Beyond the Gear

We’re 100% Aussie-owned and family-run — no big corporations here, just a hands-on crew who care deeply about what we do. We build our gear to last through the real stuff: dirt, rain, rough roads, and family adventures. And when you need help, you’re talking to real people — us! Quality, fairness, and making the outdoors easier and more joyful for families like yours is what we’re all about.

What Drives Us Outdoors

Because great memories start with gear that works — wherever your family adventure takes you.

Simple, Well-Made Gear Built the Aussie Way

We keep it practical and purposeful — no gimmicks, just reliable gear designed by Australians, for Australian conditions, that holds up in the real world.

Helping Aussie Families Get Outside and Make Memories

Whether it’s a weekend in the bush or a day at the beach, Rugged Roos is all about helping families spend more time together outdoors — and doing it with gear you’re proud to own.

Designed for Real Aussie Life — From Bush Camps to Beach Days

Our gear is built for everyday Australian adventures — easy to use, quick to pack, and ready for whatever our wild and wonderful country throws your way.

From Our Family to Yours

Thanks for being here. Whether you’re a seasoned trekker or just getting into weekend camping trips, we’re here to help you gear up, pack light, and roll out with confidence. Because at the end of the day, it’s not just about the gear — it’s about the memories you make with it.

See you out there,